Well, this time there was much less waiting than last. It would appear that Google has truly gone back to quarterly updates. Don’t expect everything to happen over the night and through the hay but if you are seeing changes already don’t be surprised either: Matt Cutt just announced the update on his blog which is about as official as it gets. As usual, people will be waiting to see what they get though let’s hope everyone using Text Link Ads and Pay Per Post has learned a lesson about paid links. Perhaps it will be most interesting to see whether or sites just that have pulled those since the last update are reverted to their older higher PR status.
